Commercial Photography and Video Bookings

Imagery is an integral part of a company’s identity. But it can be a challenge for businesses to know how to get the most out of photography. I work with companies of all sizes to ensure that the process is as smooth and efficient as possible, guiding clients through everything they need to know about planning, shooting and marketing their photography. Read on to find out more about things we’ll consider when planning your company photography.

PRE-SHOOT & QUOTING DISCUSSIONS

•  Contact me via email or phone and I’ll spend time understanding the business, and your photography/video requirements, providing creative, technical, and practical insights, at no cost.

PLANNING YOUR PHOTOGRAPHY AND VIDEO

• Confirm your end goal: who is your audience? internal only, press, social media, print, editorial etc… 
• What photography and video is needed to achieve your end goal, and how can this be met within the available time, budget and circumstances?
• For video, additional planning is necessary – compile information and content for storyline and scripting, interview questions/ Q&As, descriptions and statements. 
• Think about a start, middle and end shot list for video, and sometimes a storyline for photography work well too.
• Choose the best time for staff, production, assets and daylight. 
• Prepare for potential workflow disruption throughout the shoot. 
• Choose to shoot the most important things first, just in case cirmcumstances change later.
• Have you got permission to access the required work areas, products, vehicles, machinery and personnel?
• Products, interiors/exteriors, other locations: Allocate space in your workplace for production equipment, lighting and shooting. The more space, the better!
• For video – allocate a silent work space if conducting interviews and voice-overs.
• Company’s visual appearance: Whatever is being shot needs to look at its best, and to illustrate your message. This includes a clean work place and appropriately-dressed staff.
• Which people will be featured in the imagery: Has enough time been scheduled in the diaries of colleagues involved in the shoot? 
• If possible, choose the right company staff for the shoot, who’s camera-shy and who isn’t? 
• Create a production schedule and over-estimate the time you’ll need!

POST-SHOOT, DELIVERY

• Photography editing is a fairly straightforward process, involving cropping, retouching, colour correction and lighting correction. Images will be sent to you digitally in a manageable jpeg format.
• Video editing is a more complex time-consuming process, involving all the above plus emerging sequences, sound, background music and graphics. The edit will be reviewed by the client, any ammends made, then the completed video will then be delivered in an mp4 format. Other preferred formats can be used too.
• Allow enough time for post production editing, in order to deliver to deadline.