I was recently booked to photograph a case study for a client who installed all the lighting in this department store.

A typical way to shoot this, and any kind of photography for that matter, is to shoot around the subject, including various angles, different focal lengths, which gives the client several options for publishing.

The interesting byproduct of this is when creating Ai Image-to-Video with the Start/End Frame technique, you have a ready-made sequence of images to try and connect and create video. 

As we know, AI is still in its infancy, and when linking images together, some don’t quite work, and hit room the cutting room floor, whereas others are acceptable to use, but many are very worthy of publishing, especially on social media.

As mentioned above, on particular kinds of shoots like this, there’s certainly scope to get a package of still photography and then a bonus package of video clips at the same time – killing two birds with one stone!